CO 214: Advertising and Public Relations

Credits 4.0
This course is designed to provide the student with an understanding of the advertising industry's “identity,'' an identity which has mirrored - as well as participated in the creation of - a uniquely American identity. Significant historical, cultural, gender, aesthetic, ethical, legal, and rhetorical perspectives are examined. Public relations will be examined in theory and practice as it intersects with advertising theories and practices in their roles within a mass media framework.