Organizational & Strategic Communication

The Organizational and Strategic Communication major is designed for students who are interested in the communication and relationship component of organizations and have a desire to learn how to communicate strategic messages to fulfill an organization’s mission.  Students in this major study communication across organizational and business settings, gaining an understanding of how communication is integral to the effective management of people and behaviors in an organizational context. Students will learn how to communicate clear messages in organizations, including through social media. They will gain a foundation of communication theory and practices that will help them interact with, lead, and manage individuals in the organizational process. In addition, a significant component of this major are the interdisciplinary connections made to the disciplines of Art & Design in Visual Studies, English, and Business. Specifically, students majoring in Organizational and Strategic Communication will be required to take courses in either graphic design, digital art (including digital technology and new media), and/or professional writing as well as a course in the content area of marketing, all of which are important for students to understand as they enter today’s professional environment.

With an Organizational and Strategic Communication major, students could work in corporations as sales representatives, advertising account executives, communication coaches/ specialists/analysts, human resources, social media managers, event coordinators, trainers, project managers, and recruiters, just to name a few. Similarly, they can find careers in higher education, training and development, public relations, or political communication.

A major in Organizational and Strategic Communication requires the completion of 44 hours of credit beyond CO 101.