The Marketing major prepares students for a broad range of careers that fall underneath the umbrella of marketing. At the heart of the discipline is learning how to understand what potential buyers want and developing creative solutions to help buyers meet their needs. Students will develop of specific marketing skills related to promotion, sales, social media, supply chain management, and other marketing areas, as well as the broader issue of incorporating these into marketing strategy. The program culminates with the opportunity to work with a company on a semester-long project to solve a marketing problem.
A major in Marketing shall consist of 46 credit hours.
Students seeking to complete more than one major in the Business Department must complete a minimum of 24 additional hours of new content beyond the first major.
Each minor in the Business Department requires a minimum of 16 additional hours of new content beyond the requirements of declared majors in the department.